The Noodoll story began in London during our Founder/Creator Yiying Wang's MA course at Central St Martins. Originally from Taiwan, Yiying was inspired by the food of her culture. Adopting the malleable nature of noodles she created the playful visual identity synonymous with the brand.
Ricemonsters are at the heart of Noodoll. Cheeky, grumpy, funny and playful each loveable character has its own personality, likes, dislikes and special place in Ricetown. Coming in many shapes and sizes, in addition to our popular plush toys, the Noodoll collection includes an array of homeware products: cushions, pillows, blankets and night lights.
Ever wanted to spend a day in Ricetown? Play with some of your favourite Ricemonsters as they prepare for Ricecracker's birthday party - it's a journey that takes in colouring, drawing, games and puzzles, and more than a few monsters along the way!
Ricemon will scare away anything unwanted that comes close to your tablet, Iphone, e-reader or other electronic gadget! With its soft inner lining, this hairy scary black case is perfect for protecting your tablet or laptop. And with a roomy pouch in the back to put notes or nicknacks, this monster has you covered.
Ricetache is a stylish beige mouse who will spruce up your phone no problem!, what a gentlemonster! - With its soft inner lining, this colourful and loud case is perfect for protecting your device. And with a roomy pouch in the back to put notes or nicknacks, this case has you covered.
Ricefluff is a perfectionist who has the nicest, softest fur in Ricetown Centre. This cute rabbit has a luxurious pink body, bunny ears and a lovely embroidered face. The Ricefluff blanket/playmat makes a stylish throw or play mat for little ones and comes packaged in a beautiful gift box.
Ricepuffy is Ricetown Icy Park's sleepiest resident, who turns into a little monster when woken up! Ricepuffy has a soft grey body, a cute embroidered face with lovely lashes and freckles and spiky white horns. The Ricepuffy cushion is perfect for when you need an extra big Ricemonster hug! Also available in toys size.
Ricecracker is the cheeriest mouse in Ricetown Centre! This friendly Ricemonster has a soft yellow body, a cute embroidered heart-shaped nose and a pom-pom tail. Ricecracker is the perfect friend to cuddle up with.
The plush toy measures 20 cm.
Ricebonbon is the most fashionable resident in Ricetown Centre. This stylish rabbit has pink heart-shaped glasses, a light pink body and a cute pom-pom tail. Ricebonbon makes the perfect gift for little ones who love to cuddle and play!
Ricejagger is Ricetown Centre's grooviest musical icon, a bouncy bunny who's never afraid to show off! This rocker rabbit has a navy and white body, with a yellow embroidered lightning bolt and superstar yellow glasses. Ricejagger makes a great soft teddy to take to rock out with!
The plush toy measures 20 cm
Ricemere is a lovely little lamb who helps everyone on Ricetown Farm to fall asleep. This sleepy sheep has long white fur, an embroidered face with freckles, and cute pink ears. This Ricemere cushion is extra snuggly, and the perfect size for cribs, chairs and cozy corners!
Rainbow is very cheerful and loves to appear over Ricetown. Noodoll greeting cards are as bright and cheerful as the message you want to send. Perfect for good lucks, salutations or just happy hellos, each greeting card comes with a matching coloured envelope.
Riceskating is a penguin who loves to play winter sports in Ricetown Icy Park, despite always falling over! Noodoll greeting cards are as bright and cheerful as the message you want to send. Perfect for good lucks, salutations or just happy hellos, each greeting card comes with a matching coloured envelope.
Ricebonbon is the most fashionable resident in Ricetown Centre. Noodoll greeting cards are as bright and cheerful as the message you want to send. Perfect for good lucks, salutations or just happy hellos, each greeting card comes with a matching coloured envelope.
The WOW set of temporary tattoos features a set of your favourite Ricemonsters in a colour and gold design. Wear one or wear them all to show off your Noodoll love with pride! Noodoll temporary tattoos are a collaboration with Paperself, makers of amazing tattoos! Also available in a colourful LOL design.